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Sixteen beauty experts evaluated 350+ nominated products , across 30 categories, for the IBE 2018 Best In Show Award. Today, we are proud to announce the winners!

With so many amazing brands nominated, this was no easy task, and we want to thank all our evaluators for their thoughtful analysis and recommendations.

– A word from expert evaluator Kandice Hansen –
"This is my new favorite lip product! My lips felt hydrated, and it was easy to take from day to night with buildable long lasting color."